Don’t Just Trade, Invest: How Stock Brokerage Firms are Catering to the SIP Generation
From thrill of trading to habit of investing A new breed of investors in India is more interested in slow, steady wealth creation than one‑day trading thrills. This “SIP generation” prefers automated monthly investing in diversified mutual funds, using mobile platforms instead of dealer calls or paper forms. As a result, brokerage firms in India are redesigning…